The Bagel Project

Branding

The business concept is bringing traditional “old-world” bagels to SLC. The owner wanted a logo that was reflective of something older and traditional, but with a modern twist. He suggested something distressed, like a stamp that had been used for long enough to have been worn and damaged.

Package Design

Once we created the logo, it was time to move on to creating some signage and product packaging. We decided that the theme should be very simple, old, and bold.

I did the graphics for the bags, cups, cream cheese containers, promotional a-frame signs, and menus.